Value-driven design

A different way of innovating. In a world that's changing faster than ever, organizations need new ways of innovating to keep up with the needs of their target audience and to stand out in the market.

Designing from values leads to meaningful and impactful products and services. It's about the combination of innovation, design, and purpose. It's about bringing intention, ethics, and social relevance into every step of innovation, every sketch, and every line of code you create.

In this second edition of Informaat's Value-Driven Design (WGO#2), we will explore the opportunities, dilemmas, and challenges of values-driven innovation with three speakers.

"If you can't open it, you don't own it." Sustainable business at Fairphone.

Designer and entrepreneur Bas van Abel takes us on a journey in creating the world's first sustainable smartphone company, starting in the Congolese mines. He discusses some of the latest developments in environmentally friendly design, and how we might integrate fairer materials into supply chains worldwide.

Values-driven design in the manufacturing industry.

Victor Visser takes us through the digital innovation projects for BoonEdam: manufacturer of revolving doors and entrance gates.

How to deal with the dilemma where meaningful values sometimes seem to clash with the operational nature of the sector.

Being intelligent in an age of AI. What values do you adhere to as a designer when using AI?

Is AI good for people or does it rather show laziness and neglect? Astrid Poot (thinker, maker) wonders about this with the thinking of Hannah Arendt as a guide. What's the problem with the trolley problem, and what does that have to do with generative AI?

This event is designated for innovation managers, program managers, product owners, CX managers, UX leads and seniors, design team leaders, creatives, policymakers, strategists, and anyone looking for a new perspective on innovation and design.

Would you like to be there yet? More anticipation: watch the aftermovie of our first edition in 2023.