Bas van Abel (Fairphone)
"If you can't open it, you don't own it." Sustainable business at Fairphone.
Fairer materials
Designer and entrepreneur Bas van Abel takes us on a journey in creating the world's first sustainable smartphone company, starting in the Congolese mines. He discusses some of the latest developments in environmentally friendly design, and how we might integrate fairer materials into supply chains worldwide.
Social challenges
Bas argues that by diving into the 'source code' of our products, we can better understand the economic, political, cultural, and social systems that produce them. This understanding promotes a shift from the traditional, passive consumer to an active owner, involved in the process of creation, production, and customization. A form of ownership that is part of a cultural and spiritual transformation necessary to address the major environmental issues and social challenges of today.