Digital innovation you can feel and experience

In a world that’s constantly changing, where technological possibilities evolve at lightning speed, users are becoming increasingly demanding. Making well-informed choices for your company’s future is crucial to staying ahead of the competition and continuously delighting your customers.

Our service designers can help with the following challenges:

• How do I design valuable propositions for my target audience?
• How can I increase the speed and success of my innovations?
• How do I create a future vision that inspires action?
• How do I maximize the power of data and AI?
• How do you create a culture of innovation?

Our designers help you by mapping out your target audience, business context, and technological and societal trends in detail. They then translate these insights into a clear proposition that connects your business interests with your customers' needs. You will receive the following outcomes:

• Value propositions that align with your target audience and strategy.
• A validated prototype of the proposition.
• A deep understanding of your audience, their values, needs, pain points, and behaviors.
• New insights into your users, services, and products.
• A development roadmap and service blueprint, from the first pilot to the long-term vision.

Our designers bring expertise in proven innovation and design processes. They add a unique Informaat touch by approaching design through three lenses: value-driven, data-driven, and positive impact. We work pragmatically by quickly making big ideas tangible and manageable, and testing them with the target audience.

We have extensive experience facilitating inspiring design workshops and feedback sessions to keep key stakeholders aligned, optimize available knowledge, and ensure everyone is on the same page.