Behind successful content lies a smart strategy that answers several crucial questions. What are the goals of your organization and your users? What values are important? How do you translate these into relevant and engaging content? How do you ensure that across all channels, the core and ‘voice’ of your message remain the same? And how do you ensure that your users perceive your brand as valuable, authentic, and credible? Informaat’s content designers help you bridge the gap between your organization and your users by approaching your content from four angles: substance, structure, governance, and workflow.
Content architecture
Digital discipline down to the last detail
Grow. Change. We make your information adaptable. Whether seconded as a temporary expert or as a dedicated external team for a complete solution, our designers will help you establish a solid content architecture to remain relevant and recognizable to your users at all times. From intranet to Instagram: digital discipline down to the last detail.
Bridge the gap between your organization and your users
Gain insight into how your content can improve
What content are you delivering to your users across different channels? To what extent does this content contribute to achieving your organization’s goals, and what is the quality? Developing a strategy starts with insight into your current content. To bring this into focus, our content designers—whether as part of your team or as an external agency—conduct a scan or audit. Together with your organization, we evaluate the content from four perspectives: substance, structure, governance, and workflow. Afterward, we outline the desired state, for instance, by using content journeys that provide insights into the necessary content for all touchpoints.
Read more about content journeysWork from a solid architecture for flexible content
Users now expect personalized content. That’s why we add metadata to your content so that you can offer relevant information based on your customers’ profiles. We also structure your content so that it can be used flexibly. For example, we store content in a single source and divide it into smaller units. For each channel, you can then determine what you will or won’t show (immediately). This way, you meet your customers’ needs optimally while reducing turnaround times and costs.
ABN AMRO
Full control over all content
Discover how we helped ABN AMRO develop and implement an omnichannel content strategy, giving the bank full control over their content and customer journeys. Want to know how this strategy helps ABN AMRO stand out at every touchpoint?
View the case
Organize and maintain
Good content requires good management. Our content strategists help you elevate content management to the next level. This makes it clear who is responsible for what and how tasks can be carried out efficiently. We map out ownership and optimize creation and editorial processes for text, images, and social media. Or we can advise you on a suitable CMS. The result? A solid approach to creating compelling and flexible content, leading to sustainable results.
What we can do for you as an agency
- Conduct a content audit.
- Develop content journeys.
- Create an omnichannel content roadmap.
Digital innovation that you can feel and experience.
Fulfill your digital promiseBuilding your content strategy? Meet the architects
Our experienced content architects have cemented complex content strategies for several major clients. Feel free to make an appointment with me—I’d be happy to tell you about all the solutions we offer.
