Webinar Value-driven design

Values and Purpose have received a lot of attention in society in recent years. And more and more people — you probably recognize this in yourself — are looking at the choices they make as consumers, whether they agree with what an organization stands for; how they run their business, what impact they make on society or on the environment. Value-driven design is based on the values that people (consumers, citizens) and organizations have and bases the design decisions on those values.

The idea behind value-driven design, the benefits, how can you go about it and what is the effect.

CX and UX managers, Product owners, program managers, Marketers, who are looking for a different way of innovating.

Susanne van Mulken works as Strategy Director for Informaat. She has more than 20 years of experience in service and UX design of products and services in various sectors such as Government, Finance, Energy, Healthcare and Telecom. "Ease of use is desperately needed, but there is much more you can design for."