The best way to learn service design is through practical application. After a brief introduction to the theory, you will get hands-on with each component. You will collaborate a lot with other participants. You will speak with real customers and learn to apply the most important service design tools and canvases. There is ample time for reflection between the exercises.
Masterclass Service design
Designing services that make a difference with customer experience. Services that truly matter in the lives or work of people. How do you do that? You’ll learn by working with the key service design techniques in this masterclass. This way, you can shape innovation within your organization. For this masterclass, we collaborate with our partner UX Academy.
Date
17 & 18 October 2024
23 & 24 January 2025
Location
Seinstraat 32, 1223 DA Hilversum
Costs
€ 1.195,- (excl. 21% btw)
Reserve your ticket Location
Costs
23 & 24 January 2025
Seinstraat 32, 1223 DA Hilversum
€ 1.195,- (excl. 21% btw)
Learning by doing
What will you be able to do?
Develop even better services for your users. You can immediately start using the service design tools and techniques from the masterclass. You'll learn to translate customer insights into solutions and create new value propositions. You will learn how to use AI tools to speed up steps in the service design process. Additionally, value-driven design focuses on ensuring ethical principles and sustainable standards, so your developed services not only meet user needs but also align with the broader values and responsibilities of society. And, of course, you’ll be able to pitch your great idea convincingly.
Intended audience
The masterclass is designed for anyone interested in innovating or improving services from a customer perspective. For example:
- Innovation manager
- Marketer
- Product owner
- UX designer
- Customer experience professional
Informaat x UX Academy
Informaat and UX Academy collaborate to offer a comprehensive range of experience design training. Through this partnership, we strengthen and broaden our offering to clients who wish to develop their own UX design competency.
“With the CX department of ANWB, we participated in an exciting service design masterclass by Informaat. The result: a closer-knit team, a shared vocabulary, and a toolbox full of methods and techniques to place our ANWB members even more at the center.”
Frank de Wit - CX manager, ANWB
Free coaching
3 hours of coaching on the job
Tools and canvases
Access to practical tools and canvases for a quick start
Best practices
Receive our handy booklet with our best practices
Incompany masterclass
We also offer this Masterclass Service Design 'in-company'. We provide this service not only for large organizations and companies but also for smaller teams. If you and your team or colleagues are interested, please contact us. We can then discuss your needs and the available options.
Schedule
Day 1
You will learn how to truly understand the customer and their context. You will actively engage with various research techniques and learn how to provide your colleagues with insights into the customer's world. You will apply techniques such as personas and customer journey maps. Based on this, you will define a clear design challenge for day 2.
Day 2
You will learn how to truly understand the customer and their context. You will actively engage with various research techniques and learn how to provide your colleagues with insights into the customer's world. You will apply techniques such as personas and customer journey maps. Based on this, you will define a clear design challenge for day 2.
Frequently asked questions
Is it possible to register for a different location or date?
More masterclasses are coming soon. We will announce the exact dates and locations shortly.
How many participants join the masterclass?
A minimum of 12 and a maximum of 24 people participate in the masterclass. There are two or (with a larger group) three service design trainers present, ensuring ample space for interaction and feedback.
Who are the trainers?
The service design trainers are Victor Visser and Roel Jansen. They are service designers with over 10 years of experience and have extensive experience in conducting workshops and training sessions.
In what language will the masterclass be given?
The masterclass will be conducted in Dutch.
Do I need to bring anything?
Yes, definitely. If you have a laptop, bring it along. This way, you can work with AI during the masterclass.
Another question?
Susanne van Mulken
Strategy director
+31 6 42 13 92 39
susanne.van.mulken@informaat.nl
