Service design

Together we design the future. With services that distinguish themselves on customer experience.


Why service design?

Switching from telecom provider. Being helped in a hospital. Roadside assistance if you are stranded on the Route du Soleil. Three examples of how you can make a difference with a sublime customer experience. This sounds logical, but is not obvious. You have to design better services deliberately. Service design is the way to make this happen.

We can do this for you

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Designing new services

We help you to develop new, fresh concepts and value propositions from scratch. And to stay one step ahead of the competition. Ready for the future!


Improve existing services

Together we will refine your existing service or application, so that people like to come back, talk enthusiastically about it and your brand distinguishes itself better in the market.

Learning for yourself

Training your organization

With inspiring practice-oriented training and organizational advice, we anchor service design in your organization in a sustainable way.


How do we do that?

With our tools, skills, enthusiasm and more than 20 years of experience, we offer an approach that fits your question.

Understand and validate

Everything starts with understanding your customer, what drives him or her? With various research techniques, both qualitative and quantitative, we bring up valuable insights.

We listen to the people in your organization and investigate the leeway in the market.

By making assumptions explicit and validating, we discover in time what the customer really needs and where the opportunities lie in the market. That way you can invest every euro in a targeted way.


Customer interviews, Personas, Customer Journeys, Context mapping.


Forming and testing ideas

Based on the strategic route, we come up with ideas and assess their feasibility and value. We would like to involve the people who are involved in this. From customers to employees or suppliers.

We draw storyboards and shape the most promising ideas into a prototype. We test that with customers. In a few iterations we arrive at a validated, viable concept.


Value proposition, Design sprint, Co-creation workshops, Prototyping & tests.


Create and implement

A service blueprint guarantees that the concept is sufficiently robust for the complex reality. It provides a schematic representation of what must be done "behind the scenes" to be able to deliver the service.

The concept is ready to be put on the market. We help to map out the roadmap that starts with a first version and ends with a scalable end result.

For non-digital services we ensure flawless communication and transfer to the internal organization. For digital services, our designers form the ideal bridge to the agile scrum teams. We are happy to work together to turn the service concept into a working end result.


Service blueprint, Roadmap, Design system.


Satisfied customers