All bird posts about User-centered design

User-centered design (UCD) is a design philosophy and a process in which the needs, wants, and limitations of end users of a product are given extensive attention at each stage of the design process. (source: Wikipedia)

“Intersection”: A comprehensive look at enterprise design

Milan Guenther’s recently-published “Intersection: How Enterprise Design Bridges the Gap Between Business, Technology and People” takes an in-depth look at the broad set of disciplines and techniques that fall under the term “enterprise design” – a subject close to our heart.

Applying CX to the enterprise software world

Enterprise software is big business. It underpins the corporate world, counts untold end-users, and represents a significant chunk of IT spending. But enterprise software vendors often fail to apply the tried-and-tested methods of customer experience design to the way in which they get their products to market. Julie Hunt thinks they’re missing an opportunity.

The business case for investing in all things user

Investing in usability, user interface design and user experience pays off for many companies. And not just only for consumer electronics companies. Products and services are on a road to failure if important user aspects are not addressed properly. An article from Peter Eckert provides several compelling business cases showing investments in all things user are very profitable: input $1 / output $2-$100.