All bird posts about Personas
Personas are fictional characters created to represent the different user types within a targeted demographic, attitude and/or behavior set that might use a site, brand or product in a similar way. (source: Wikipedia)
A new species emerges: The connected customer
With the avalanche of new consumer technologies, everyday life is changing rapidly. People are not what they use to be. Empowered by these technologies, they now create, connect, consume, communicate, and contribute intensively.