Recently, Rosenfeld Media published Content everywhere. It’s a guide to creating future-ready, flexible, reusable, manageable, and meaningful content wherever it needs to go. Content strategist Bas Evers read the book and decided if it’s worth recommending.
In april of 2012, we started with our corporate blog on customer experience (design) for large organizations: BiRDS on a WiRE. Identifying relevant, interesting and valuable content has been our focus all the time. Content created by CX professionals from within Informaat and curated content by others from outside. We noticed that customer experience got a lot of attention and we think that will not change next year. On the contrary.
On Wednesday 30th of May the basement of Hyves’ headquarters in Amsterdam was the stage for “Small screens, big changes”, a workshop by Karen McGrane. Together with about 24 other interaction and content professionals, I spent a day learning about how to make the most of the challenging design questions mobile developments pose.
On Wednesday 30th of May, the basement of Hyves headquarters in Amsterdam was the stage for “Small screens, big changes”, a workshop by Josh Clark. Together with about 24 other interaction and content professionals, I spent a day learning about how to make the most of the challenging design questions mobile developments pose.
During the late-90s and early-00s – before CMS solutions were widespread – the creation and maintenance of content in the hard-coded website world was inefficient and labor-intensive. And although today’s CMS’s revolutionized content management, they still suffer from a flaw brought about by technology adoption: They can’t easily support a responsive design approach and deliver common content for both the desktop and mobile platforms. How can this multi-channel approach be delivered?
As content strategist Erin Kissane (@kissane) explains in this interview (and elsewhere), an essential part of any content strategy is matching the content you create with what your user wants and needs. One thing more and more customers demand from an organization is access to content from any device they choose, raising the contentious issue of whether single or multiple channels are developed.