All bird posts about Methodologies

A methodology is generally a guideline system for solving a problem, with specific components such as phases, tasks, methods, techniques and tools. (source: Wikipedia)

A guide to experience mapping

Designing and delivering customer-focused services relies on a deep understanding of the customers themselves. Personas are one technique to reach this goal, but tell only one side of the story. Experience maps — on the other hand — put the journey and experience of customers in the context of the service.

“Intersection”: A comprehensive look at enterprise design

Milan Guenther’s recently-published “Intersection: How Enterprise Design Bridges the Gap Between Business, Technology and People” takes an in-depth look at the broad set of disciplines and techniques that fall under the term “enterprise design” – a subject close to our heart.

Applying CX to the enterprise software world

Enterprise software is big business. It underpins the corporate world, counts untold end-users, and represents a significant chunk of IT spending. But enterprise software vendors often fail to apply the tried-and-tested methods of customer experience design to the way in which they get their products to market. Julie Hunt thinks they’re missing an opportunity.

Design thinking in a nutshell

Although it’s recently caught on as an industry buzzword, “Design thinking” has been around for more than two decades. It evolved in response to the need for a more structured, methodological approach to previously free-form creative problem-solving. Here’s a dense but compact overview of the discipline.