All bird posts about Content strategy
Content strategy is the practice of planning for content creation, delivery, and governance. (source: Wikipedia)
The human touch (Confab 2013 recap)
In late March, 270 content professionals from 27 countries gathered in London for the very first European edition of Confab, the leading content strategy conference organized by US agency BrainTraffic. Bas Evers (@everbass), content strategist at Informaat, attended. He captures some of the talks and explains what he took away from the event.
Content everywhere: Strategy and structure for future-ready content
A book review
Recently, Rosenfeld Media published Content everywhere. It’s a guide to creating future-ready, flexible, reusable, manageable, and meaningful content wherever it needs to go. Content strategist Bas Evers read the book and decided if it’s worth recommending.
Content strategy for decision makers
A book review
Content strategist Bas Evers reviews “Content Strategy for Decision Makers“, a manuscript by Rahel Bailie and Noz Urbina. He highlights five important lessons for organizations and discusses whether the book lives up to its title.
Fresh milk in a beautiful, usable glass
Putting content center stage in user experience design
No matter how beautifully designed and usable the glass, if it contains milk while you asked for orange juice, you won’t be happy. And even if it was milk you asked for, if it’s gone sour you’ll be equally disappointed. By analogy, beautifully crafted digital experiences only become satisfactory when the content is appropriate and useful.
Content strategy
How to create content that users will value, instead of using content to create value
Even though the term content strategy existed before Kristina Halvorson’s “Content strategy for the web” was published, its usage only really took flight after that. Like all hot topics, it is used far and wide and for different purposes, but with a clear core message: content rules the web, for better or for worse.
Forget content strategy for mobile: Lessons by Karen McGrane
On Wednesday 30th of May the basement of Hyves’ headquarters in Amsterdam was the stage for “Small screens, big changes”, a workshop by Karen McGrane. Together with about 24 other interaction and content professionals, I spent a day learning about how to make the most of the challenging design questions mobile developments pose.
Change management: The challenge of content strategy
Adding a content strategy angle to our ongoing series of articles on the topic of change management, this post by digital strategist and content creator Ahava Leibtag looks at three major areas in which organizational issues often present challenges to a coherent, implementable content strategy.
The content delivery challenge for mobile
During the late-90s and early-00s – before CMS solutions were widespread – the creation and maintenance of content in the hard-coded website world was inefficient and labor-intensive. And although today’s CMS’s revolutionized content management, they still suffer from a flaw brought about by technology adoption: They can’t easily support a responsive design approach and deliver common content for both the desktop and mobile platforms. How can this multi-channel approach be delivered?
Content strategic answers to the mobile revolution
As content strategist Erin Kissane (@kissane) explains in this interview (and elsewhere), an essential part of any content strategy is matching the content you create with what your user wants and needs. One thing more and more customers demand from an organization is access to content from any device they choose, raising the contentious issue of whether single or multiple channels are developed.
Content strategy is interdisciplinary teamwork
In her presentation Content Strategy: Why Now? Rachel Lovinger (a.k.a. @Lovinger) gives a comprehensive overview of the upcoming discipline and practice of content strategy.