Forget native apps, forget responsive web design, and say hello to omnichannel. We have moved away from the design of a single application, product or service. Increasingly, organizations have to deal with a multitude of them. This evolution is triggered by technology and raises a number of issues, challenges, and problems. How can we create a ‘seamless’ experience across all of the channels? How can we always keep the customer at the center of the design process? And are our tried-and-tested design methods good enough, or do we also need a new way of designing, so-called omnidesign, to meet the needs of the omnichannel challenge? First, let’s look at what we think omnichannel actually is.
On June 3-4 2015, I visited the Information Energy conference in Utrecht, a conference for a new breed of content professionals named ‘infomedians’. These are specialists in multichannel communication that effectively master the skill of cross-silo content collaboration.
B!RDS on a WiRE has had a successful year. Almost every week we managed to publish a least one post. Identifying relevant, interesting and valuable content has been our focus all the time. Content created by CX professionals from within Informaat and curated content by others from outside. This year our focus has been on content strategy, service design (for government services), and UX teams and management.
New challenges are upon us content people. The era of digital disruption requires adaptation at many levels by anyone involved with content, whatever its form or shape. As content crusaders, we want to point the road to travel with 10 imperatives.
“Old school” and cutting-edge content organizations and professionals all face the same challenge of inventing and discovering mechanisms, rules and principles of unknown territories for content application.
With this manifesto, we intend to reduce the friction in our collective journey of credible, useful, and relevant content for the digital era.
In late March, 270 content professionals from 27 countries gathered in London for the very first European edition of Confab, the leading content strategy conference organized by US agency BrainTraffic. Bas Evers (@everbass), content strategist at Informaat, attended. He captures some of the talks and explains what he took away from the event.
Recently, Rosenfeld Media published Content everywhere. It’s a guide to creating future-ready, flexible, reusable, manageable, and meaningful content wherever it needs to go. Content strategist Bas Evers read the book and decided if it’s worth recommending.
Content strategist Bas Evers reviews “Content Strategy for Decision Makers“, a manuscript by Rahel Bailie and Noz Urbina. He highlights five important lessons for organizations and discusses whether the book lives up to its title.
No matter how beautifully designed and usable the glass, if it contains milk while you asked for orange juice, you won’t be happy. And even if it was milk you asked for, if it’s gone sour you’ll be equally disappointed. By analogy, beautifully crafted digital experiences only become satisfactory when the content is appropriate and useful.
Even though the term content strategy existed before Kristina Halvorson’s “Content strategy for the web” was published, its usage only really took flight after that. Like all hot topics, it is used far and wide and for different purposes, but with a clear core message: content rules the web, for better or for worse.
On Wednesday 30th of May the basement of Hyves’ headquarters in Amsterdam was the stage for “Small screens, big changes”, a workshop by Karen McGrane. Together with about 24 other interaction and content professionals, I spent a day learning about how to make the most of the challenging design questions mobile developments pose.
Adding a content strategy angle to our ongoing series of articles on the topic of change management, this post by digital strategist and content creator Ahava Leibtag looks at three major areas in which organizational issues often present challenges to a coherent, implementable content strategy.
During the late-90s and early-00s – before CMS solutions were widespread – the creation and maintenance of content in the hard-coded website world was inefficient and labor-intensive. And although today’s CMS’s revolutionized content management, they still suffer from a flaw brought about by technology adoption: They can’t easily support a responsive design approach and deliver common content for both the desktop and mobile platforms. How can this multi-channel approach be delivered?
As content strategist Erin Kissane (@kissane) explains in this interview (and elsewhere), an essential part of any content strategy is matching the content you create with what your user wants and needs. One thing more and more customers demand from an organization is access to content from any device they choose, raising the contentious issue of whether single or multiple channels are developed.